True North is a one-month strategy intensive for women with a business idea they can't shake. In a single 90-minute deep dive and a month of focused support, we find your highest-value work, shape it into an offer, find the words for what you do, so you stop circling the idea and start moving on it.
It follows you around. In the shower, on the commute, in the meeting you should be paying attention to. You've googled it, made a few notes, maybe told one person you trust. But you haven't done anything real with it yet, because you don't know if it would work, and you don't know if you're the woman who could pull it off.
You're not ready to hand in your notice on a hunch. You want to know two things first: is this something, and is it me?
True North is built to answer that, fast.
Before we meet, you complete an intake and share where the idea stands, so our time together goes straight to the work.
In a 90-minute deep dive, we get underneath it: your superpowers and the work only you do this well, the offer hiding inside the idea, who it's for, and what makes you the one to deliver it. Then we get you clear on your first real moves, not a someday plan.
For the month that follows, I review what you send, sharpen your positioning and your pitch, and hold you to the plan, over email or Google Drive.
A pre-work intake, so we start already in motion
One 90-minute deep-dive strategy session
Your superpowers and highest-value work, named
Your elevator pitch: who you are and what you do, in a line that lands
One month of support by email or Google Drive: feedback, refinement, and accountability
Specifics may shift based on your individual needs. No two clients are exactly the same.
You'll know whether this idea is worth your leap. You'll have language for your work that finally sounds like you, a clear sense of your first real moves, and a clear picture of what it woudl take to make it real including what has to shift in your life to make room for it.
You'll also know what it feels like to have someone thinking about your business alongside you. Most women are surprised how much lighter it gets.
True North is where the road begins. When you're ready to walk it, The Crossing is the six months of support that takes you from plan to built.
→ You have a business idea and no clear plan for it.
→ You're still in your job and testing whether to leave.
→ You want to know this is real before you bet on it.
→ You'd rather move with a partner than white-knuckle it alone.
→ You want expert eyes, honest feedback, and someone to hold you accountable
This is not for you if…
→ You're not sure you want to leave your career at all. Start with The Compass, where we find your direction first.
→ You already have a business underway and want long term support. That's The Crossing, six months of one-to-one support through the build.
"If you are at the point in your career where you are asking, 'Now what?' contact Sarah. She won't tell you what you should do; she guides you to the point where you tell yourself what you need to do." — J.M., Ames, IA
Ready to find your True North?
Book a free 30-minute call and we'll make sure it's the right fit.